captain_spalding said:

Divine Angel said:

Executives at PepsiCo had been debating what to do about the pricing issue since at least as far back as 2024, when Frito-Lay’s revenues turned negative, according to people familiar with the matter. Nobody wanted to be responsible for a short-term revenue blow dealt by slashing prices, according to the people, who asked not to be named discussing internal matters. So the company tried anything else that might lure customers: promotions, shrinkflation. None of it worked.

https://www.bloomberg.com/news/features/2026-04-07/pepsico-cuts-chip-prices-after-7-doritos-hurt-frito-lay-sales

A lot of such ‘executives’ see their customers as mindless automatons, addicted to their product(s), and willing to pay whatever price the company nominates.

They, generally, have no allegiance to, or affection for, the firm. It’s just their current gig, until they find a more lucrative niche with some other outfit.

Thus, their focus is entirely short term. Quarterly, usually, with half-yearly qualifying as ‘long-range’ and annual as ‘i probably won’t be here’.

So, their task is to boost short-term profit, so as to placate shareholders, guarantee that they get a bonus for simply doing the job they were hired to do, and nothing else.

Easiest way to do that: raise the prices.

If that doesn’t work…umm, keep the prices raised, and see what happens?

Anyway it doesn’t matter, i’ve got a good job lined up with the competition.

wait until you hear about the private equity pipeline