The making of Carlton Draught’s Big Ad (2005). Short film directed by Ant Keogh, the writer of Big Ad. This film was created for students.

“Ever since Big Ad, I began filming the making of any interesting ads I write or direct, for use when taking to students. People sometimes ask me why I started filming this even before the ad was made and the answer is, a few days before this was filmed we presented a very similar idea to Fosters which they loved but couldn’t run, because it was too contentious (for a reason I won’t explain here) but we figured out how to solve that particular problem, in fact the new version was better- so I pretty much knew they would go for this.”

https://www.youtube.com/watch?v=ZeNyW00mjCU

And the ad itself.

https://www.reddit.com/r/AustralianNostalgia/comments/1tf7neg/who_remembers_this_beer_ad/