http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0201474
Bullshit-sensitivity predicts prosocial behavior
Abstract
Bullshit-sensitivity is the ability to distinguish pseudo-profound bullshit sentences (e.g. “Your movement transforms universal observations”) from genuinely profound sentences (e.g. “The person who never made a mistake never tried something new”). Although bullshit-sensitivity has been linked to other individual difference measures, it has not yet been shown to predict any actual behavior. We therefore conducted a survey study with over a thousand participants from a general sample of the Swedish population and assessed participants’ bullshit-receptivity (i.e. their perceived meaningfulness of seven bullshit sentences) and profoundness-receptivity (i.e. their perceived meaningfulness of seven genuinely profound sentences), and used these variables to predict two types of prosocial behavior (self-reported donations and a decision to volunteer for charity). Despite bullshit-receptivity and profoundness-receptivity being positively correlated with each other, logistic regression analyses showed that profoundness-receptivity had a positive association whereas bullshit-receptivity had a negative association with both types of prosocial behavior. These relations held up for the most part when controlling for potentially intermediating factors such as cognitive ability, time spent completing the survey, sex, age, level of education, and religiosity. The results suggest that people who are better at distinguishing the pseudo-profound from the actually profound are more prosocial….
Recently, some psychological research has focused on individual differences in the extent to which people perceive bullshit as meaningful. These studies have shown that people who rate bullshit sentences as highly meaningful have more religious and supernatural beliefs, are less reflective, intelligent, and numerate, more prone to ontological confusions and conspiratorial ideation , endorse free market policies more , and have more favorable views of Republican presidential candidates in US politics . The aim of this study is to develop the academic field of bullshit further.

