Decentralised organisation is key
If you can’t name the three Black women — Alicia Garza, Patrisse Cullors and Opal Tometi — who coined the phrase “Black Lives Matter” in 2013, there’s a good reason for that.
Seeking to avoid what they saw as the mistakes of the Civil Rights Movement, they stayed low-key and used social media to facilitate local activists taking responsibility.
https://www.abc.net.au/news/2020-11-12/us-presidential-election-joe-biden-black-lives-matter/12873180