In the example of the guitar I’ve ordered it’s an under-saddle piezo pickup that measures the vibrations of the soundboard and transfers them to a pre-amp.
Guitar I’ve ordered: http://www.cortguitars.com/au/product/l100f
Piezoelectric pickups
Many semi-acoustic and acoustic guitars, and some electric guitars and basses, have been fitted with piezoelectric pickups instead of, or in addition to, magnetic pickups. These have a very different sound, and also have the advantage of not picking up any other magnetic fields, such as mains hum and feedback from monitoring loops. In hybrid guitars, this system allows switching between magnetic pickup and piezo sounds, or simultaneously blending the output. Solid bodied guitars with only a piezo pickup are known as silent guitars, which are usually used for practicing by acoustic guitarists. Piezo pickups can be also built into electric guitar bridges for conversion of existing instruments.
Most pickups for bowed string instruments, such as cello, violin, and double bass, are piezoelectric. These may be inlaid into the bridge, laid between the bridge feet and the top of the instrument, or, less frequently, wedged under a wing of the bridge. Some pickups are fastened to the top of the instrument with removable putty.
Preamps
Piezoelectric pickups have a very high output impedance and appear as a capacitance in series with a voltage source. They therefore often have an instrument-mounted buffer amplifier fitted to maximize frequency response.
The piezo pickup gives a very wide frequency range output compared to the magnetic types and can give large amplitude signals from the strings. For this reason, the buffer amplifier is often powered from relatively high voltage rails (about ±9 V) to avoid distortion due to clipping. Some musicians prefer a preamp that isn’t as linear (like a single-FET amplifier) in which the clipping is softer. Such an amplifier starts to distort sooner, which makes the distortion less “buzzy” and less audible than a more linear, but less forgiving op-amp. However, at least one study indicates that most people can not tell the difference between FET and op-amp circuits in blind listening comparisons of electric instrument preamps, which correlates with results of formal studies of other types of audio devices. Sometimes, piezoelectric pickups are used in conjunction with magnetic types to give a wider range of available sounds.
http://en.wikipedia.org/wiki/Pickup_(music_technology)#Piezoelectric_pickups