This is a new interactive website where anyone can ask individuals and companies directly for evidence behind claims they make. It is part of the Ask for Evidence campaign which encourages everyone to ask for evidence for every claim they see.
Ask for Evidence was launched in September 2011 with the support of hundreds of public figures, thousands of supporters and organisations such as Mumsnet, NHS Behind the Headlines and the Royal Statistical Society.
Since then hundreds of people have asked for evidence and shared their stories with us: The author of a book of dietary advice was asked about his claim that sitting near a window in a restaurant means you eat less; gyms have been asked about supplements they sell; a health department was asked about its guidelines on Viagra prescriptions and a retail chain about its MRSA-resistant pyjamas.
We’ve already seen that simply by asking for evidence people and companies making evidence-free claims are retracting policies and taking products off shelves.
http://www.askforevidence.org/index