Briefly, this is a system by which any location on Earth (to within 3 metres) can be represented using three simple English words, the idea that skills.winner.learn is easier to remember and pass on than 18 Baginton Road, Warwickshire, CV3 6FX, United Kingdom.
The front steps at 10 Downing Street are 51.50332 N, 0.12760 W, or as we say now, alarm.sugar.years.
I have no idea whether this will catch on, it’s a bit of a gimmick, but I appreciate the principle. Bit for bit, humans seem to be better at remembering simple words than the equivalent in numbers or other symbols. what3words state that the are able to uniquely identify 57 trillion locations. To a computer, 51.50332 N, 0.12760 W is more compressed than alarm.sugar.years, but that’s not how it feels to a human.
XKCD alluded to this property, in the context of passwords: https://xkcd.com/936/
I’ve had a bit of a play with it. Near as I can tell, they’ve eliminated homophones: no nose, eye, pear etc. This appeals to me because it means it can be transmitted vocally without spelling or clarification.
http://what3words.com/about/
The world is poorly addressed. This is frustrating and costly in developed nations; and in developing nations this is life-threatening and growth limiting.
what3words is a unique combination of just 3 words that identifies a 3mx3m square, anywhere on the planet.
It’s far more accurate than a postal address and it’s much easier to remember, use and share than a set of coordinates.
Better addressing improves customer experience, delivers business efficiencies, drives growth and helps the social & economic development of countries.