People who accuse others of virtue signalling are trying to stigmatise empathy
The phrase “virtue signalling” is a slur and it is everywhere; it is part of the Trumpian scream. Empathy, fellowship, society, love? To the critic of the “virtue signaller”, they are all vanity, whether online, at a protest or at the ballot box. This is psychological projection, but still interesting: where did it come from?
It first appeared in print in the Spectator magazine, in a piece by James Bartholomew in 2015. Bartholomew was the Earhart Foundation senior fellow in social policy at the Institute of Economic Affairs (IEA). The IEA is a neoliberal PR company disguised as a think tank. You will hear IEA men on the BBC arguing – while posing as impartial experts – against the plain packaging of tobacco, for instance.
The Earhart Foundation, meanwhile, was a neoliberal charitable trust, funded by oil money. It bankrolled Milton Friedman, Friedrich Hayek – the author of The Constitution of Liberty (1960), who also helped to set up the IEA – and many other neoliberal economists who want the state to shrink to the size of an ornamental golf ball.
First, the politics: in his jaunty, “guess-what-I’ve-noticed-y’awl-plain-folks” style, Bartholomew indicated he approves of privatising the NHS; that the minimum wage could be “absurdly high”, especially for the cretins who don’t deserve it; that the foreign aid budget is ineffective; that the Cameron and Osborne administration did too much for “the poor”. Then the slur: it is not enough to state your case; you must also debase your most powerful opponents. He does this, it seems to me, by imagining himself into a hellish parody of an Islington dinner party, and calmly unpicking – or rather inventing – the thoughts of those who inhabit this imaginary world.
So here came the virtue signaller, with his or her implicit affection for the minimum wage, the NHS, and the foreign aid budget. (He does not give much time to rebutting these real beliefs.) The virtue signaller is probably a member of the so-called liberal elite, which is yet another euphemistic slur. It means: an educated person of influence who disagrees with you.
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