Can stimulating the brain make us fall in love?
Oxytocin has long been called the love hormone, thanks to the warm and fuzzy feelings it creates in the brain. It also plays a key role in encouraging social bonding in humans and animals and it’s an effective painkiller to boot, but the brain circuitry behind these effects is still being untangled. Now neuroscientists at Emory University have found the regions in brains of prairie voles responsible for pair bonding, and by stimulating those areas have been able to encourage the formation of such bonds.
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