The neuroscience of creativity: How the brains of innovators are wired differently

We’ve all heard the simplistic adage that left-brain thinking is logical and analytical while right-brain thinking is creative and innovative. It’s an easy to understand binary that is also a complete myth. The brain is, unsurprisingly, much more complicated than a simple left/right binary, and new research is illustrating that creative thought can be determined by how effectively the brain can communicate between different regions that usually work separately.

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